Pubs2 in Marketing

My Publications in Marketing

Rastogi, T., Agarwal, B., & Gopal, G. Exploring the Nexus between Sustainable Marketing and Customer Loyalty with the Mediating Role of Brand Image. Accepted for publication in the Journal of Cleaner Production.
Rastogi, T., Agarwal, B., & Gopal, G. (2022). Consumers’ Awareness Towards Sustainable Marketing Practices: A Study in Consumer Electronics Industry. ECS Transactions, 107(1), 15885. DOI https://doi.org/10.1149/10701.15885ecst
Gopal, G., and Urzay, P. (2020). "To bundle or to unbundle? That’s the decision." Industrial Management. May/June 2020, 62(3), 12-17.
Gopal, G., and Cline, S. “Driving Towards Sustainable Profitability-Transportation Service Providers and Customer Relationship Management.” International Journal of Supply Chain Management. Vol. 12, Issue 2 (March/April 2007): 85-87.

V.Skudiene, Gopal, G. "Examining E-CRM in fostering service innovation competence in E-Commerce Market." Poster presentation. 47th European International Business Academy Annual Conference, Madrid. December 10-11, 2021.
Gopal, G. “Supply Chain Integration as a Marketing Lever: An Enhanced Conceptual Model for Customer Relationship Management.” Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Chain Management. March 27-29, 2008.
Gopal, G. “Corrugated Relationships - Customer Relationship Management in the Shipping Supplies Business.” Proceedings of the 18th Annual North American Research and Teaching Symposium on Purchasing and Supply Chain Management. March 29-31, 2007.
Gopal, G. Design and Application of a Cost-to-Serve Model. Marketing Management Association 2005 Conference, Chicago, IL. March 16-18, 2005.

Gopal, G. MR can be impetus for business model change. Marketing News. Vol. 39 (2), 60. Oct/Nov 2004.